Monday, July 17, 2017


The TENNYSON CORRIDOR


For this 3rd essay assignment, you have a Design Challenge. The broad challenge is that you are being asked to design something that addresses an issue or issues in Hayward's Tennyson Corridor. It can be an event, or a structure, or an art piece, or a relationship, or a collaboration, or ....
You should write this essay as if it is a proposal. Your audience for the proposal is the City of Hayward. Actual business/design proposals have a number of different features. You should do some research and see what these features are. You should include some of these business proposal features in this proposal, in addition to answering the questions below. 
Even though you might not use quotes in a real proposal, for this essay you will be using quotes in your body paragraphs. (They actually will probably help the persuasiveness of the proposal. You can pull quotes from Gilligan, as well as from outside sources, and from the Hayward City materials.)   
Make the project be WOW! In other words, surprise yourself. Surprise your audience. NO idea is too weird. Your goal is to make this the coolest proposal possible.
You have a $10,000 budget, but you are encouraged as much as possible to use repurposed/reused/recycled materials. 
Each proposal question below should be answered in detail. Please don’t just give a one word or one sentence answer.      You should devote some time to talking about issue that citizens face that your proposal will help address. You should include picture and design layouts. When possible, you should for sure do Rule of 3  in answering the questions. 
  1. Please describe in detail, what exactly is your project?
  2. What makes your project innovative?
  3. What need is being filled, or what problem is being addressed by your project?
  4. How does your project fit in with or complement the existing Tennyson Corridor?
  5. Where in the Corridor do you imagine your project will be situated?
  6. Who is the audience for your project?
  7. How will people interact with your project?
  8. What materials will you need to do create your project? Be specific about type of materials and quantity of each.
  9. Do you have access to community members who might want to take part in the project?
  10. What steps will it take to complete your project? Please be very specific here about this. 
  11. What is your budget for your project? (Please be specific and detailed about what will need to be purchased, including small stuff like nails, etc.)
  12. Please include drawings, pictures, or plans for your project 
  13. Anything else you would like to add or say about your project?
Your proposal should include a cover letter, budget page, resume (you can invent it if you like) along with the info in the questions above.
The Page minimum is 10-12 pages writing. (The pics, etc. are in addition to 7 pages minimum of writing.)    

 The paper is due Tuesday August 2nd. You will slide the paper under my office door, 453Q (upstairs in the 400 building.) You will also be emailing me a PDF of your proposal. The big Draft day is July 27. 

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