guidelines for making the proposal look great

hey there, below are 3  sets of notes from 3  different classes. There is of course some repetition of notes, which is cool. Your team should read thru these notes to get guidelines for making your proposal AWESOME!

CLASS ONE

Design Notes for Final Hard Copy of Proposal

 

• Repeating visual motifs
• Index page
• Hexagon shapes
• Other pages have circles and squares
• Sections
• In the index
• Should be skim readable
• Pictures tie everything together and give support
• Colors
• Colors tie each other in together from page to page
• Use or keep in mind a color pallet
• E.g. pg 25 & 26, 27 & 28
• Only works for back to back pages
• Picture layouts
• Pictures are organized and linear
• Captions are key for photos
• They tell the people what is happening
• Stay to the Point
• Have content that you can express through creative imagery, ex pg. 25
• E.g. you could have a chart, graph, timeline
• Repeating Factors
• Don’t over do them, example pg 29 & 30, you don’t want to make the reader dizzy
• Section Starters
• Consider breaking proposal into sections
• Have a pages dedicated to the section starters
• Have a big photo that connects to your project
• Think the photo out and find a good fit
• Borders
• There is blank space surrounding every page and it helps with
• Quotes
• Have “break out quotes” or “Pull Quotes”
• such as on pg 20 at the bottom
• Also add quotes underneath headers, they will add depth to the section
• Try to quote the people of Hayward more than Famous people
• Graphs
• Put them in there
• Turn graphs landscape to make them fit better on the page
• Make them bigger so that they are readable

CLASS TWO

· Use borders
· Table of Contents
· Make the theme based on your project
· Think about drop shadow
o It’s something that makes it in 3d
· Include information on someone they can contact if interested

· Pictures can have captions
· Have statistics
· Paginate your pages
o Google docs does it for you

· Include pictures
· Each section should have an introduction
· Have quotes
· Full color
· Have links out
· Ways to get it printed

o Do it at work
o Have someone in your group do it
o Pay for it
o Chabot could help

CLASS THREE

DO Full color
Make colors blend together and support the overall theme of the proposal.
Ex: Art=primary colors and secondary colors, art related visuals that catch the eye
Consider double sided
Make the proposal look almost like a magazine.
Looks more professional and wastes less paper. #climatechange

Make the visuals consistent
Obviously the pictures should all be somehow related. Can’t have pictures of balloons with a picture of a cat in a sweater!


Try to keep everything easy on the eye, make sure content is still able to be read.
Take image and visual choices seriously- make everything connect
Use different ways to divide the content
Bullets
Charts
Boxes
Breakouts

Breakout Quote- a quote pulled from the page that you want people to notice more. If you have a full paragraph but within that paragraph have one specific sentence that you feel stands out or is impactful, you can put that quote to the side in a box, circle, etc. to bring the reader's attention back to the quote.


Keep it interesting, don’t make it painful to get through! Change it up!
Use different orientation if needed
If the chart seems too big...flip the page sideways! Landscape orientation could add extra pizazz

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