Essay #2: Project Proposal
For this essay assignment, you have a Design and Prototyping Challenge. The broad challenge is that you are being asked to design and prototype something that addresses an issue or issues in Hayward's Tennyson Corridor. Your team can create an event, or a structure, or a relationship, or a collaboration, or an activity--or something else that we can discuss together.
You should write this essay as if it is a proposal. Your team will each be writing different parts of the proposal. For the final proposal, you will be turning it in as one mega-document that combines all your different sections.
Your audience for the proposal is the City of Hayward. Actual business/design proposals have a number of different features. We will be sharing with you what those features are. You should include these business proposal features in this proposal, in addition to answering the questions below.
Each proposal question below should be answered in detail. Do not just give a one sentence answer. You should include picture and design layouts.
Even though you might not use quotes in a real proposal, for this essay you will be using quotes in your body paragraphs. They actually will probably help the persuasiveness of the proposal. You can pull quotes from essays we have read, from interviews that you do, as well as from outside sources, and from the Hayward City materials.)
You will be writing this proposal as a group.
For all the categories below, you really want to write lots of paras (3-4).
- Please describe in detail, what exactly is your project?
- What Opportunity Area(s) does your project fit inside?
- What existing assets in the community can you leverage to complete your project? Describe in great detail how you will use the asset to execute your project.
- What makes your project innovative?
- What need is being filled, or what problem is being addressed by your project? What is the issue that you are addressing and why does it matter?
- How does your project fit in with or complement the existing Tennyson Corridor?
- Where in the Corridor do you imagine your project will be situated?
- Who is the audience for your project? (It usually doesn’t work to say “everybody”--that usually means you have not focused deeply enough on your project details.)
- How will people interact with your project?
- What materials will you need to do create your project? Be specific about type of materials and quantity of each.
- What community members might want to take part in the project? (These people can be found while doing the survey interviews. The goal should be 3 community members)
- What steps will it take to complete your project? Please be very specific here about this. This should be set up as a timeline.
- What are the Interview trends you found based on the interviews you do.
- Please provide data, case studies, past experiments/experiences, success stories from other cities, etc. to support why you believe your project will be successful.
- What is your budget for your project? You have $2,000 budget. (Please be specific and detailed about what will need to be purchased, including small stuff like nails, etc.
Your proposal should also include a Cover Page, cover letter, table of contents, budget page, your team’s bios. Interview survey template that your team creates. Interview trends based on the interviews you do.
Please include drawings, pictures, or plans for your project ...make it look colorful and professional.
Here are great links that offer researched data about South Hayward and Hayward... see if you can also find more...
We will be talking about due dates for all of this work....
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